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Specialist GA4 Migration Services

Make the move from GA3 to GA4 Switching to Google Analytics 4 is a breeze with help from our migration experts

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Attention! Google is Saying Goodbye to GA3

As Google is turning down Universal Analytics (GA3), starting July 1, 2023, the Universal Analytics properties will stop processing new data. In response to this, Google has introduced Google Analytics 4 (GA4) and recommends all users migrate to the newer version.

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At WafiMedia, we offer expert GA4 migration services to help you make the move from GA3 to GA4 with ease. Our team of dedicated migration experts will work with you to ensure a seamless transition so you can continue tracking key data and measuring your success with Google Analytics.

Step into the Future with Google Analytics 4

Google Analytics 4 is the latest version of Google Analytics that’s offering new features and capabilities to help you measure your success more effectively than ever before. GA4 offers improved data collection, new ways to measure conversion, and expanded reporting capabilities that will give you a more complete picture of your website’s performance.

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Understand Your Customers Across Key Points

With our GA4 setup services, you’ll be able to create custom reports and dashboards that give you insights into every stage of the customer journey, extending from the initial visit to the final conversion. This means you’ll have access to a wealth of data that’ll help you better understand your customers and make more informed decisions about your marketing efforts.

Improve ROI with Data-driven Attribution

Google Analytics 4 offers improved data-driven attribution, giving you a better understanding of the role each channel plays in your conversions. This facilitates strategic decision-making around your marketing and advertising. With GA4 migration, you can identify which channels are most effective at driving conversions and make smarter decisions about your marketing spend to increase ROI and maximise success.

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Measure Engagement & Conversions

With GA4, you’ll have access to improved engagement and conversion metrics that help you optimise your website’s performance and make it more user-friendly. With these new metrics, you can track how users interact with your site, identify areas for improvement, and measure the success of your marketing campaigns.

Get More Out of Your Data

Data is critical to success in today’s digital world. GA4 provides expanded reporting capabilities that offer deeper insights into your website’s performance. With migration to GA4, you’ll have more data at your disposal to inform your digital marketing strategy. Making the move also allows you to identify and fix any issues that may be holding your website back.

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Powerful Insights Driven by Machine Learning

Advanced machine learning is at the heart of GA4 and gives you the power to uncover insights that were previously hidden in your data. With a Google Analytics 4 property, you can use machine learning to automatically identify trends and patterns in your data and get recommendations on how to create a more effective website.

Manage Your GA4 Migration & Setup with Ease

Migration from GA3 to GA4 can be a daunting task, but with Vsourz on your side, your transition will be seamless. Our team of dedicated migration experts are at your services to ensure you can continue tracking data and measuring your success with Google Analytics 4.

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Set Up a Google Analytics 4 Property

The first step when you migrate to GA4 is adding the tracking code on your website. Our team of experts can help you configure and set up GA4 so you can continue tracking your data accurately and effectively.

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Create Custom Audiences

One of the great features of Google Analytics 4 is the ability it provides to create custom audiences. With this feature, you can segment your data to create more targeted marketing campaigns and get better results with the help of our experts.

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Setup GA4 Conversion

To get the most out of your GA4 setup, it’s important to configure conversion tracking. We’ll help you set up this feature to measure the success of your marketing campaigns and make informed decisions about where to allocate your resources.

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Customise User & Event Data Retention

Google Analytics 4 migration gives you more control over data retention. This means you can choose exactly how long you want to keep your user and event data. We’ll help you determine the best data retention policy for your business and ensure you’re compliant with all relevant regulations.

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Integrate Google Signals

Google Signals is a function of GA4 that allows you to collect data from across your marketing funnel and use it to improve your campaign strategies and conversion rates. We’ll help you integrate Google Signals into your GA4 analytics so you can get the most out of this powerful tool.

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Connect GA4 To Google Ads

If you use Google Ads, it’s important to connect GA4 to your account so you can track your data and measure the efficacy of your advertisement campaigns. At Vsourz, we specialise in connecting GA4 to Google Ads to ensure you don’t miss any important ad metrics after you migrate to GA4.

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Track Users Across Domains

Cross-domain tracking is a GA4 feature that allows you to track users across multiple domains. We’re well versed at setting up cross-domain tracking so you can get a holistic view of your user’s journey and measure user behaviour even if your customers have crossed over to another domain.

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Monitor eCommerce Via Google Tag Manager

Google Tag Manager allows you to monitor your eCommerce data and makes it easy to deploy GA4 tracking code. Our team can help you set up Google Tag Manager so you can easily monitor the behaviour of your customers and take advantage of enhanced Google Analytics 4 eCommerce tracking.

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Create Event-Scoped Custom Dimensions

Custom dimensions allow you to gather data about your website visitors that wouldn't normally be available through Google Analytics. We know how to set up event-scoped custom dimensions so you can start tracking specific events and gaining invaluable insights with the help of Google Analytics 4.

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Design Custom Event Triggers

If your website has unique event features, you may benefit from setting up custom event triggers, which allows you to track data that would ordinarily be missed by Google Analytics 4. We can help you design these custom event triggers, enabling you to track the data that is most important to your business in the process.

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Migrate GA3 to GA4

If you’re still using GA3, you're going to miss out on valuable user data if you don’t start planning your GA4 setup now. Let our team of migration experts help you with the GA4 migration process so you can take advantage of an abundance of new features and enhanced data tracking functionality.

Why Make the Switch to Google Analytics 4?

When Google switches over to GA4, you will no longer be able to track your data effectively if you don’t start migrating your website. GA4 will offer a far more user-centric experience that enables you to develop a clearer picture of your customer journey. With enhanced visualisation capabilities and greater predictive analytics, your business will experience innumerable benefits when you migrate to GA4.

A Plethora of Parameters

One of the best things about GA4 migration is that you’ll have access to a multitude of parameters that weren’t available with GA3. This will allow you to get a much more granular view of your data and understand exactly what your users are doing on your website.

Built for a Privacy-Focused Future

Google is making a concerted effort to move towards a privacy-focused future, and GA4 has been built with this in mind. With data retention policies that give you complete control over how long your data is stored, GA4 is the perfect solution for businesses that are looking to comply with privacy regulations.

Cross-Platform Analysis

Another major advantage of GA4 vs Universal Analytics is that it allows you to collect data from a variety of platforms and analyse it all in one place. This provides a complete view of your customer’s journey and helps you fine-tune your marketing efforts.

Improved Customer Journey Tracking

GA3 to GA4 migration allows you to track your customer’s journey with enhanced precision. With features like cross-domain tracking and event-scoped custom dimensions, GA4 helps to paint a much clearer picture of your customers’ behaviour.

Improved User Engagement Analysis

GA4 migration also allows you to analyse user engagement in greater detail than ever before. You can set up additional functions such as custom event triggers that give you the power to track vital customer data and understand exactly how your users are experiencing your website.

More Powerful Audiences for Ad Campaigns

Google Analytics 4 will allow you to create more powerful audiences for your ad campaigns. With the ability to combine first-party data with third-party data, you can create audiences that are highly targeted to your marketing efforts and more likely to convert into paying customers.

Simplified Goals & Events Set Up

When you migrate to GA4, it also simplifies the process of setting up goals and events. With a more user-friendly interface, you’ll be able to set up these functions much quicker and easier. This saves you valuable time and allows you to focus on other key business tasks.

Enhanced Visualisations & Reporting

Clear visualisations and reporting are essential for any business that wants to make data-driven decisions. GA4 analytics offers enhanced visualisations and reporting capabilities that provide additional insights into your website usage data that you may have missed before.

To take advantage of all the enhanced analysis and reporting features GA4 has to offer,
get in touch with our team of migration experts today.

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Frequently Asked Questions

Many people are still asking “Should I use GA4 or universal analytics?” The truth is, if you don’t make the switch to GA4, your business will miss out on all the benefits that GA4 has to offer. And eventually, Google will make Universal Analytics completely obsolete, and you will not be able to access your Universal Analytics data or view your reports. Although Google has not yet announced the date when this will happen, it’s better to start making the switch now while there is still enough time.
No, your use of Google Tag Manager won’t affect your migration to GA4. GA4 has been designed to work seamlessly with Google Tag Manager, so you can continue using Google Tag Manager to manage your tags and tracking code. With Google Analytics 4 ecommerce tracking is a breeze.
If you switch to GA4, you’ll likely need to update your cookie prompts since the way you track your customer data will have changed. To ensure you remain compliant with privacy regulations, it’s best to consult with a GDPR expert and a GA4 guide before making any changes to your cookie notification prompt.
When you migrate to GA4, you will still have access to all your data from Universal Analytics for six months (after July 1 2023). However, it’s important to note that when you compare GA4 vs GA3, the former uses a different data model than Universal Analytics, so you won’t be able to merge your data together. And if you want to hold onto your Universal Analytics data indefinitely, then it’s important that you export your historical UA reports during the six-month period, or you risk losing your data.
Yes, GA4 is still useful if you don’t have a mobile app version of your website. While GA4 does have the added feature of providing in-depth app usage analysis, it will still allow you to collect data from the desktop and mobile versions of your website, even if you don’t have a mobile app. Google Analytics 4 enhanced ecommerce features also make it ideal for any ecommerce store even if you don’t have an app version.

Stay Ahead of the Curve with GA4

With its enhanced features and insights, GA4 migration will help you better understand your customers and prepare your business for an era of data-driven, privacy-conscious marketing.

Contact A GA4 Expert Now

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