An overview of social media analytics- Social media analytics is the ability to gather and find meaning in data gathered from social channels to... .... Read More

If you don’t have a social listening strategy in place, you’re missing out on some of the most valuable data available to to help build your business .... Read More

PREFACE: Over the last few months, the Pandemic virtually stopped our daily lives, gravely affecting the nation with drastic impact on our economy rendering countless .... Read More

When we talk about conversion in Digital Marketing it can mean a variety of things depending on which you’re talking to and what you’re talking about. This is particularly true when .... Read More

What Are Long-Tail Keywords Keywords are crucial in search engine optimization and choosing the best keywords to target is important for a successful website. .... Read More

Most marketers launch a new campaign with a winning mindset. So they put all their money on a couple of ads in the hope that it will result in tons of sales..... Read More

What’s The Matter? Google has made a statement that it would end the use of third party cookies in its chrome browser by 2022. Up till then people knew that it would be a matter of time before... Read More

The pandemic has hit the world economy very hard and even a major economic powerhouse like China is still struggling to cope with the effects of the pandemic .... Read More

Marketers have always flourished in challenges but it seems the level of the challenge in today’s market is somewhat different. One of the main thumb rules of marketing is target group segmentation... Read More

If there has to be an individual, that is putting in day and night to be an all-rounder in the digital world, then it has to be Mr. Shyam Prakash. He is one of the most enthusiastic... Read More